Let’s Save the World from Ineffective Marketing
Knowledge – Intelligence – Benchmarks – Insights – Data The World Advertising Research Center (WARC) is now available for SMU students, faculty and staff to uncover the latest evidence, expertise and...
View Article2019 SMU Advertising Awards Luncheon Winners
The annual TAI Student Awards Luncheon on Friday, April 26 was a huge success! We always enjoy honoring our distinguished students for their dedication and accomplishments in the industry. Continue...
View ArticleTAI Professor Anna Kim and Communication Arts Librarian Megan Heuer Create...
This semester in TAI Professor Eunjin (Anna) Kim’s Digital Media Strategy 1 course, first-year advertising students on the digital track are working towards getting their Information Literacy...
View ArticleIndustry Guest Speakers to Visit TAI Professor Kim’s Digital Media Strategy...
In the upcoming weeks, TAI Professor Eunjin (Anna) Kim will be hosting multiple guest speakers in her Digital Media Strategy 1 class. She is inviting any interested students to come sit in her class on...
View ArticleIntroducing SMU’s 2017 NSAC Ad Team Members
This year SMU will be competing again in the National Student Advertising Competition (NSAC). Students were selected by Ad Team manager Professor Amber Benson to be a part of SMU’s award-winning Ad...
View ArticleExxonMobil Lecture Series: “Signs of Humanity” Screening
Tuesday, February 28, the Temerlin Advertising Institute hosted a public screening and Q&A of documentary “Signs of Humanity” at the Angelika Film Center as part of its 2017 ExxonMobil Lecture...
View ArticleIntroducing SMU’S 2018 NSAC Ad Team Members
This year SMU will be competing again in the National Student Advertising Competition (NSAC). Students were selected by Ad Team manager Professor Amber Benson to be a part of SMU’s award-winning Ad...
View ArticleTAI Creative Student Jennifer Nelson Shares Copywriting Experience with...
Last summer, TAI creative advertising student Jennifer Nelson worked as a Copywriting Intern at McGarryBowen’s headquarters in New York City, NY. Internship experiences can give you a greater...
View ArticleSXSWelcome to Graduate School
by TAI Program Specialist Sandi Edgar New grad students might be surprised by how dissimilar their experiences are compared to undergrad life: smaller classes, expectations of thorough preparation for...
View ArticleALUMNI UPDATE: Jolie Guz ’18
You never know where a single Instagram contest will take you. For me, one little Instagram post allowed me to present an elevator pitch to Scott Belsky, Chief Product Development Officer of Adobe. He...
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